About Colgate
70% of South African children under the age of six have suffered from dental cavities. While this may not seem like a big deal, it can have a major impact on their wellbeing. Tooth decay can cause them to miss school and experience difficulties eating and sleeping – key factors in the child’s social development. This is because it is caused by the consumption of foods that are rich in sugar or starch. Over time, as saliva washes away food particles and germs build up on the teeth, acids form that weaken the tooth structure.
It's more important now than ever to strengthen our fight against cavities, so that our children can have a future to smile about!
Fluoride has been a key component of toothpaste for over 50 years, targeting the tooth itself to help make it stronger and working by helping to prevent mineral loss and enhance mineral gain by being incorporated into the tooth as fluorapatite. However, it has proven to help protect against cavities to an extent, but not enough to eradicate them. With the incorporation of arginine, Colgate has established a toothpaste technology that targets the true cause of cavities, the plague germs, a technological advance that should be considered the new gold standard for cavity protection worldwide.
The way this works is simple: The fluoride in Colgate's new toothpaste is absorbed into your gums, which helps protect them from bacteria and plaque. The arginine in the product works by inhibiting these germs and killing them off before they can attack your teeth. By killing off these germs before they can form plaques on teeth and cause decay, Colgate can now claim that their product is able to protect against cavities as well as prevent them!
Your teeth are a reflection of your health. A healthy smile is one that shines bright and shows off your pearly whites. It's also one that doesn't have any cavities, which can weaken your teeth and make them more likely to break or crack.
But it's not just about what you eat—your oral health is also impacted by the bacteria in your mouth. When plaque builds up on your teeth, it contains bad germs that metabolize sugar to produce acids. These acids can cause mineral loss and weaken the tooth, making it more vulnerable to decay and cavities.
The power of arginine lies in the fact that it helps feed the good flora and weakens the effects of the bad germs, allowing this new formula to offer clinically proven enamel protection with 4x more enamel strengthening power*.
As the global leader in Oral Care we continue to be committed to making the best scientific and technology advances available to all
Colgate Can Help with the Following
Our Colgate Maximum Cavity Protection toothpaste helps with almost double the effectiveness of regular fluoride toothpaste and up to 50% less new cavities compared to regular fluoride toothpaste.
This means you can enjoy the same level of cavity-fighting power as other toothpastes, but without that harsh, chemical taste. And since it's so gentle on your teeth and gums, you can use it every day instead of just when your dentist says you need to.
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