We’re talking beauty secrets that for centuries have been handed down through generations of African tradition. Now revived and refined to bring you the cleanest, kindest beauty on Earth. Clinically proven ingredients that are both ancient and modern, boosted by science-led formulating.

We’re continuously expanding our raw ingredient sources to include sustainably harvested, African, ancestral beauty ingredients. Powerful actives include unique South African species, like Rooibos, Honeybush, Buchu and Baobab- well known for heightened antioxidant concentration – all from South Africa’s our own Cape Floral Kingdom. We’re driving hard to offer more conscious choices to people who want to push this world forward. With hard-earned sustainability credentials, we love exploring and finding new pathways in formulating. We don’t believe in a one-size-fits-all approach. We do believe in an effective, flexible range that makes you feel happy in your own healthy, good feeling skin.

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