Makeup wearers everywhere crave high quality makeup at prices that make sense. When it comes to how we invest all our time and money, we will always remain true to our core belief: value over anything else. Makeup with high-quality ingredients, luxurious textures and innovative formulas with a cleaner standard, all of this at a price point that gives our community the freedom to play and experiment with makeup. We are PETA approved and love our furry friends! We do not carry out or commission any testing on animals for the manufacture of our products. We support the sustainable cultivation of palm oil in order to protect the environment and the habitats of the animals.
We’re g-beauty: ALL our products adhere to the high-quality standards set forth by the EU Cosmetics Regulation, which restricts over 1,500 ingredients from being used in beauty products. We’ve banned an additional 60+ ingredients that we deem unacceptable. This includes certain dyes, silicones, certain fragrance allergens, chelating agents and solid microplastic particles. We all know that you can look beastly good - without any animal ingredients. Discover a selection of our many vegan beauty highlights.