Effortless, clean, hypoallergenic makeup with nothing to hide. Easy to use, easy to choose options for your face, eyes, lips, and cheeks. With safe, effective ingredients and smarter formulas that give you the results you want, while minimizing the risk of irritation.
Almay makeup looks great, feels great, and loves your skin—for real. We are also making strides toward a sustainable future by developing products packaged using sustainable materials. Our products are cruelty free, fragrance free, and doctor tested. We’re committed to doing right by you. Because we believe in creating makeup that, first and foremost, is based on the principle of doing no harm—not to your skin, sensitive eyes, nor the planet.