PARENTING LESS COMPLICATED

From baby’s first ride home from the hospital to the first bath in your sink and the first sleepover at the grandparents—we’re there. At every stage, we encourage fun and growth while satisfying your need to protect your child. We create reliable, easy-to-use products that help you feel prepared, seen, and supported at every milestone moment as well as in the mundane everyday moments (all baby-friendly houses need plug protectors). Safety First is for parents who want their children’s lives to be full of happiness, love, and firsts of all kinds. When you grew your family, you grew ours, too.