As of the 31st December 2021 Dis-Chem will no longer be offering the Dis-Chem Baby bag as a free gift to expecting parents. Members who registered prior to this date will still receive a baby bag provided they have met the qualifying conditions by no later than 30th June 2022.

  1. The Baby City Customer Loyalty Programme, known as the ‘Baby City Benefit Programme’’, is operated by Dis-Chem Pharmacies Ltd (‘Dis-Chem”).
  2. The Baby City Benefit Card (“Benefit Card”) is issued by, and remains the property of, Dis-Chem who reserves the right to decline, issue and withdraw the Benefit Card or any Benefit or Partner rewards accrued at any time. Dis-Chem reserves the right to alter or amend the conditions of operation of the Benefit Card.
  3. Member data and personal information is protected in terms of the relevant legislation.
  4. Baby City facilitated and operated by Dis-Chem Pharmacies will not share your details with any other company unless it is entirely necessary for the operation of the Baby City Benefit programme and/or linked programmes. The Benefit programme tailors its offers to meet the customer’s specific needs and in order to achieve this and to facilitate the earning of certain benefits, such as partner rewards and the accrual of Benefit rewards, via Baby City’s partners, your details may be passed to such partners. This information will be limited to only information required to facilitate an intended purpose. Where any detailed data is passed onto these partners, this data will be shared via an aggregator who will anonymize the data to ensure no personally identifiable data can be extracted from it. Please refer to our privacy policy available on dischem.co.za for further information.
  5. Benefit rewards earned in South Africa may only be redeemed in South Africa in South African Rand. All Benefit rewards earned via online transactions on any website operated by Dis-Chem or Baby City shall be deemed to have been earned in South Africa.
  6. By joining the Baby City Benefit programme a member has agreed to these terms and conditions, as amended or replaced by Baby City from time to time.
  7. Terms and conditions must be checked regularly and are available in store or online at www.babycity.co.za and may also be requested telephonically through the Customer Service Careline on 0860 347 243 or [email protected]
  8. Any person who does not agree to be bound by the Dis-Chem & Baby City Benefit Programme Terms and Conditions may not participate in the Benefit Programme. Existing Benefit Programme members who do not agree to be bound by the Benefit Programme Terms and Conditions, including amendments thereto from time to time, must notify Dis-Chem or Baby City of such refusal in writing or telephonically through the Customer Service Careline on 0860 347 243 or [email protected], in which event such member’s participation in the Benefit programme may be terminated and/or such person’s Benefit Card cancelled.
  9. Persons applying for a Benefit Card or redeeming any benefit accrued thereunder are required to provide a valid identity document issued in their country of origin as well as contact details. Baby City’s right to decline to register any person and/or redeem any benefit, on whatever ground, is expressly reserved.
  10. A Benefit Card and the rewards accruing thereto are not transferable. Benefit Programme rewards will accrue to the Benefit Programme member only.
  11. To earn Baby City Benefit Programme rewards in store for a qualifying transaction the member’s Benefit Card must be presented at the point of sale at the time of transaction.
  12. To redeem Benefit Programme rewards in store, the physical Benefit card must be presented at the point of sale. The virtual Benefit card available on the Dis-Chem App may not currently be used to redeem rewards.
  13. Benefit Programme rewards or rewards cannot be exchanged for cash.
  14. Baby City Benefit rewards, which includes Baby City Base earn, Baby City Partner earn and rewards earned by any other means, are valid for 12 months.
  15. Baby City reserves the right to close any Benefit programme account that has been inactive (no Benefit rewards earned or redeemed) for a period of 24 months (twenty four) consecutive months and the associated Benefit rewards will be rescinded
  16. The value of rewards accumulated on the member’s Benefit Card profile can be used for payment of purchases at participating Baby City and Dis-Chem Stores. Items purchased through rewards redeemed may not be returned or replaced for cash. Rewards earned through unauthorized use of any Benefit Card will not be honoured.
  17. In the event of any abuse or fraud being committed by any person in respect of the Benefit Card and/or conduct involving the abuse of rewards or rewards, Baby City reserves the right to take appropriate action against the responsible person and all rewards accrued and unredeemed rewards and rewards issued may be forfeited and the Benefit Programme Card revoked.
  18. Only the registered Benefit Card holder swiping the card (or making online purchases using a valid online profile against which that person’s Benefit Card is registered) at the time of the purchase transaction will be awarded rewards.
  19. The Dis-Chem Partner card swiped at the POS during any particular transaction will earn the appropriate Partner rewards associated with the membership and cannot be changed retrospectively.
  20. Baby City reserves the right to make certain products and tender types exempt from the earning of rewards.
  21. No rewards, benefits and/or rewards will be earned or awarded in respect of any goods and/or services where the earning or awarding of such rewards, benefits and/or rewards are prohibited by any legislation in the Republic of South Africa and, where applicable other jurisdictions.
  22. Items excluded from earning rewards include, but are not limited to:
  • Baby formula and bottle feeding accessories including teats, feeding cups with spouts, and straws, as prohibited by legislation;
    WiCode payments, gift card and loyalty card redemptions;
    plastic bags; and
    prescription medication;
  • however, rewards may be awarded on the dispensing fee of the prescription dispensed for cash, and subject to any applicable terms and conditions prescribed by Baby City and any other loyalty partner or service provider.
  1. Select promotions, rewards and instant discounts advertised in Baby City are applicable to the Baby City Benefit programme only
  2. Lost, stolen, or damaged cards should be reported to the Customer Service Careline. Lost, stolen or damaged cards will be replaced in store on presentation of positive identification. If the monetary value of Baby City Benefit Card rewards, attached to the card, have been redeemed in store before the card is reported as lost or stolen, there can be no subsequent recovery of Benefit Card rewards or value. Baby City cannot be held liable for the loss of Benefit Programme rewards or monetary value thereof.
  3. Dis-Chem's magazine publications “Parent and Child" are available quarterly in store to all card holders at no cost, provided a Benefit Card is presented at point of sale.
  4. Baby City reserves the right to retract any awards through its loyalty partners or service providers or otherwise earned through the Dis-Chem or Baby City Benefit Programme rewards.
  5. In order to keep Benefit Card holders notified of their Benefit rewards as well as other programme benefits, Baby City, will (a) provide the current rewards balance excluding current sale, on the bottom of the till receipt (b) process Benefit Card holders’ personal information on a central computer database; (c) send Benefit Card holder’s information which may include statements of accrued Benefit rewards; (d) make rewards balance available through online channels (e) send Benefit Card holder’s electronic marketing material to inform members of special offers and products that may be of interest to them.
  6. Benefit Programme members have the right, in accordance with the relevant legislation, to (a) obtain access to his/her personal information held by Dis-Chem; (b) to request the correction, destruction or deletion of his/her personal information held by Dis-Chem; and (c) to object to the processing of his/her personal information. In the case of a Benefit Programme member objecting the capture and processing of his/her personal information such person’s Benefit Membership will be terminated.
  7. It is the Benefit Programme member’s responsibility to inform Baby City of any changes to his/her personal information.
  8. Baby City reserves the right to suspend any Benefit Card member’s profile should the account remain inactive for any period longer than 6 months or such period as may be determined by Baby City. This provision will also apply to Dis-Chem’s loyalty partners and service providers.
  9. Benefit rewards, loyalty partner or service provider rewards and other promotional rewards earned for transactions where goods are later returned will be deducted from your Benefit Card account or partner reward account as applicable, and are subject to the Baby City returns policy.
  10. Benefit Card holders may receive instant discounts on selected products in Baby City stores. These promotions will be available for specified periods from time to time and subject to stock availability. Baby City reserves the right, at any time, to amend or cancel these offers without notice.
  11. Benefit programme members may opt-out of any direct marketing received from Dis-Chem and Baby City should he/she so elect, by notifying Dis-Chem thereof in writing to [email protected] , alternatively, telephonically via Dis-Chem Customer Careline on 0860 347 243 or via the opt-out instructions in the various communication channels. This card may be used to accumulate Benefit rewards at Dis-Chem and Baby City and is subject to the terms & conditions of each

B. Third Party Loyalty Partners:

  1. Dis-Chem Pharmacies Ltd and the Dis-Chem Benefit Programme have engaged with certain loyalty partners and service providers who participate in the Dis-Chem       Benefit programme.
  2. These third party programmes must be activated according to each such third party’s process and are subject to such thirds party’s terms and conditions.
  3. Registration for such third party partners may require the Benefit Card holder to     contact the third party directly to complete the registration and redeem benefits.
  • Partner programmes excluded from earning partner rewards at Baby City, include;
    Planet Fitness
  • Standard Bank
  • Discovery HealthyCare


C. Dis-Chem Baby Programme Terms and Conditions:

  1. Baby City Benefit Card holders may participate in the Dis-Chem Baby Programme
  2. Expecting members must notify Dis-Chem of their expected due date, number of babies due (in the case of multiple births) in order to join Dis-Chem Baby. Supporting documentation is required to register multiple births.
  3. Members may register their details in Baby City and Dis-Chem stores, via the customer careline 0860347243 or [email protected] and via the USSD by dialling *120*1085#
  4. Members who are not expecting may not apply for the Dis-Chem Baby programme on behalf of another member/person in order to receive a bag for said member/person.
  5. Members must shop at Dis-Chem to earn a minimum of 1275 rewards (R850 spend) on their Benefit Card from the Dis-Chem Baby join date in order to qualify for the baby bag.
  6. Baby City transactions will not qualify towards the minimum rewards earn and rand spend
  7. The following items are excluded from earning rewards and will not qualify towards the minimum point earn:
  8. Baby City transactions
  • baby formulas and feeding bottles, teats, and feeding cups with spouts, straws or teats (as prohibited by legislation in the Republic of South Africa);
    partner rewards;
  • WiCode payments, gift card and loyalty card redemptions;
  • plastic bags; and
  • prescription medication, however rewards will be awarded on the dispensing fee of the prescription medication dispensed on a cash basis, and subject to the third party loyalty partner’s terms and conditions.
  1. Dis-Chem reserves the right to exclude any Partner earn from the qualifying point earn required to qualify for a bag.
  2. In order to receive communication members must “opt-in” by giving consent when applying for the Dis-Chem or Baby City Benefit Card, or may alternatively maintain their communication preferences online at dischem.co.za or via the Dis-Chem Careline [email protected] or on 0860347243
  3. Contents and value of the Baby Bag may vary from time to time.
  4. If the expecting member is not able to collect the baby bag, a representative may be nominated to collect the bag on such member’s behalf, provided that the collecting person shall be bring in a copy of the expecting member’s identity document as well as the collecting person’s own positive identification.
  5. Baby Bags will be issued via Dis-Chem stores only and cannot be collected at Baby City Stores
  6. Baby bags not collected within 6 (six) months of the expected due date will be forfeited by the member and may only be reissued another at the discretion of Dis-Chem.
  7. Adopting parents may join the Dis-Chem Baby programme and qualify for a baby bag at the sole discretion of Dis-Chem, on condition that supporting documentation is provided and the qualifying criteria has been met.
  8. Only 1 (one) baby bag per expected child of an expecting member, qualifying for a baby bag under these terms will be issued.


D. Dis-Chem Foundation

  1. A portion of eligible purchases will be donated by Baby City to The Dis-Chem Foundation which supports many worthy charities.



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