Unlock Radiance With Your Favourite Serums And Actives

In the world of skincare, face serums and actives have become indispensable tools in the pursuit of radiant and healthy skin. These powerful formulations, often infused with a concentrated dose of active ingredients, work wonders in addressing various skin concerns. Explore these benefits to transform your skin.

WHAT IS A FACE SERUM OR ACTIVE?

Face serums and actives are specialised skincare products known for their lightweight texture and high concentration of active ingredients. They are designed to penetrate deeply into the skin, delivering potent ingredients directly to targeted areas. This allows them to effectively address specific concerns such as wrinkles, hyperpigmentation, or blemishes. Due to their concentrated formula, serums and actives can produce visible results more quickly and efficiently than other types of skincare products.

WHICH SERUM IS FOR YOU?

If you’re new to serums and want to understand your skin better, start with a serum that features a single active or hero ingredient. This approach helps you pinpoint how your skin reacts and what it likes or dislikes. While serums with multiple benefits combining several active ingredients are available, starting with a single ingredient serum allows you to isolate and observe changes in your skin more effectively as you learn to understand its preferences.

BENEFITS OF USING SERUMS OR ACTIVES?

• Improves skin texture and tone
• Increases absorption of skincare products
• Reduces the appearance of fine lines and wrinkles
• Minimises pores and refines the skin’s surface
• Brightens a dull complexion and fades dark spots
• Enhances hydration and moisture retention
• Controls oil production and prevents breakouts

TYPES OF INGREDIENTS IN SERUMS

 VITAMIN B3 

Vitamin B3 (Niacinamide) is a versatile skincare ingredient. It’s gentle on sensitive skin, addresses multiple concerns, and can be used both morning and night. Niacinamide hydrates skin, evens out skin tone, and minimises the appearance of pores.

 VITAMIN A 

Vitamin A (Retinol) is a powerful skincare ingredient known for its anti-ageing benefi ts. It should be introduced into your skincare routine gradually to prevent skin sensitivity or dryness. Retinol increases cell turnover, evening out skin tone, reducing fine lines, firming the skin, boosting collagen production, and smoothing the skin’s surface. It’s also effective in reducing blemishes.

 VITAMIN C 

Vitamin C (Ascorbic Acid) is renowned for its brightening effects and antioxidant properties, making it ideal for shielding the skin from free radicals and environmental stressors. It’s beneficial for addressing issues like sun damage, post-inflammatory hyperpigmentation, and achieving a radiant complexion.

 HYALURONIC ACID 

Hyaluronic Acid is a potent hydrating agent found in serums, available in various molecular weights. It can hold up to 1000 times its weight in moisture, enhancing the skin’s ability to retain hydration when applied topically. Low molecular weight hyaluronic acids penetrate the skin deeply, while high molecular weights focus on fortifying the skin barrier.

 AHA/ BHA 

Glycolic Acid is an Alpha Hydroxy Acid (AHA) which lowers skin pH to dissolve the bonds between dry, dead cells, stimulating the production of fresh, youthful skin cells. With the smallest molecular structure among exfoliating acids, glycolic acid penetrates deeply into the epidermis for effective exfoliation.

Salicylic Acid is a Beta Hydroxy Acid (BHA) with keratolytic properties, breaking down skin keratin to prevent and clear blemishes. It exfoliates to smooth the skin and diminish blemish scars, making it effective against clogged pores, blackheads, and closed comedones.

SHOP SKINCARE