Statement lips are back and bolder than ever. Lipsticks can help to transform your entire makeup look in seconds. It’s time to give your lips some TLC, brush up on a trend or two and get ready to go all pout!
“ Give a woman the right lipstick and she can conquer the world ”
PREP, PRIME & PREPARE YOUR POUT
Preparation is the key to achieving an even, smooth application of your lipstick.
The key to the perfect pout is to always prepare your lips before applying lipstick otherwise you may end up with a dry, uneven, patchy or flaky look. Exfoliate your lips first with a sugar based lip scrub then apply a nourishing lip balm to make your lips soft and supple. Look out for lip exfoliators or scrubs with ingredients that improve lip texture and restore moisture such as ceramides, hyaluronic acid and shea butter. Exfoliating will create a perfectly smooth canvas for your lipstick. You can also use a lip primer which will moisturise and give your lipstick all- day staying power.
PREP, PRIME & PREPARE YOUR POUT
Preparation is the key to achieving an even, smooth application of your lipstick.
The key to the perfect pout is to always prepare your lips before applying lipstick otherwise you may end up with a dry, uneven, patchy or flaky look. Exfoliate your lips first with a sugar based lip scrub then apply a nourishing lip balm to make your lips soft and supple. Look out for lip exfoliators or scrubs with ingredients that improve lip texture and restore moisture such as ceramides, hyaluronic acid and shea butter. Exfoliating will create a perfectly smooth canvas for your lipstick. You can also use a lip primer which will moisturise and give your lipstick all- day staying power.
CHOOSE YOUR FORMULA
For a flawless and lustrous pout, find the formula that will work for your needs and feel comfortable to wear.
- Matte: They typically come out more pigmented and completely cover your lips. They're free of shine, shimmer or glitter and mostly have a velvety finish. Ideal for those who want staying power from their lipstick or who wear makeup for long hours. They’re transfer-proof, smudge-proof and mostly waterproof, making lips fuller and poutier.
- Glossy: Adding an icy winter effect to your pout is easy with a sleek and stylish glossy lipstick. They work wonderfully to create the illusion of fuller lips. The luminosity of these lipsticks is higher than other formulas, and they are deeply hydrating. They can be worn over lip colour or alone on natural lips.
- Satin and sheer: These lipsticks are great for those with extremely chapped lips as they moisturise, soften and nourish the lips due to their high oil content. They are enriched with moisturising ingredients like jojoba oil and shea butter. They glide on easily and provide the perfect balance of texture with a hint of gloss.
- Creamy: These lipsticks glide onto your lips like butter as they contain more wax to protect your lips. Due to this high moisture, wax or oil content, they double up as lip moisturisers. They typically contain moisture replenishing ingredients like vitamin E and glycerine.
- Lip stains and tints: They’re the go-to lipstick for low maintenance glamour and great if you want subtle colour. They give you a wash of colour due to the low amount of pigment and medium to high moisture content. They’re also multi-purpose products that can be used as cheek tints.
CHOOSE YOUR FORMULA
For a flawless and lustrous pout, find the formula that will work for your needs and feel comfortable to wear.
- Matte: They typically come out more pigmented and completely cover your lips. They're free of shine, shimmer or glitter and mostly have a velvety finish. Ideal for those who want staying power from their lipstick or who wear makeup for long hours. They’re transfer-proof, smudge-proof and mostly waterproof, making lips fuller and poutier.
- Glossy: Adding an icy winter effect to your pout is easy with a sleek and stylish glossy lipstick. They work wonderfully to create the illusion of fuller lips. The luminosity of these lipsticks is higher than other formulas, and they are deeply hydrating. They can be worn over lip colour or alone on natural lips.
- Satin and sheer: These lipsticks are great for those with extremely chapped lips as they moisturise, soften and nourish the lips due to their high oil content. They are enriched with moisturising ingredients like jojoba oil and shea butter. They glide on easily and provide the perfect balance of texture with a hint of gloss.
- Creamy: These lipsticks glide onto your lips like butter as they contain more wax to protect your lips. Due to this high moisture, wax or oil content, they double up as lip moisturisers. They typically contain moisture replenishing ingredients like vitamin E and glycerine.
- Lip stains and tints: They’re the go-to lipstick for low maintenance glamour and great if you want subtle colour. They give you a wash of colour due to the low amount of pigment and medium to high moisture content. They’re also multi-purpose products that can be used as cheek tints.
APPLY YOUR LIPSTICK LIKE A PRO
Perfect application will give you long- lasting results.
Use a lip liner around your lips to define, reshape and perfect the contours of the lips. Lip liner will also prevent your lipstick from smudging, giving you a precise and polished look. For perfect application, place the lipstick in the middle of your lips and work outward. You can use a lip brush for more precise and even application. You can also finish with lip liner after lipstick to clean up the edges at the end and make the finish even more precise.
APPLY YOUR LIPSTICK LIKE A PRO
Perfect application will give you long- lasting results.
Use a lip liner around your lips to define, reshape and perfect the contours of the lips. Lip liner will also prevent your lipstick from smudging, giving you a precise and polished look. For perfect application, place the lipstick in the middle of your lips and work outward. You can use a lip brush for more precise and even application. You can also finish with lip liner after lipstick to clean up the edges at the end and make the finish even more precise.
BLOT & SET
Prevent lipstick from bleeding, smudging and moving around all day.
Once your lips are perfectly coated, make your pout last longer by gently squeezing your lips together over a tissue or napkin to remove excess product and prevent slippage. Use a translucent powder to set your lipstick so it stays in place for as long as possible.
BLOT & SET
Prevent lipstick from bleeding, smudging and moving around all day.
Once your lips are perfectly coated, make your pout last longer by gently squeezing your lips together over a tissue or napkin to remove excess product and prevent slippage. Use a translucent powder to set your lipstick so it stays in place for as long as possible.
LET’S TALK WINTER LIPSTICK TRENDS
Do your lips some service with alluring and chic lip colours that will help to colour and illuminate your pout.
BOLD BURGUNDY
Inspired by the colour of wine, this elegant, edgy, moody, timeless, sophisticated shade is surprisingly wearable on all skin tones. It's deeply saturated and the perfect way to add depth to your glam look.
ENERGIZING ORANGE
Turn the heat up on your look with this gorgeously bright lipstick shade. It will warm up your complexion and it plays well with other colours. It can transform a simple winter makeup look into a standout look. Swipe it on your lips for an instant mood- lifter.
RICH BERRY
Let your lips do the talking with this fruit-inspired shade. A ripe pick for a winter look that’s vibrant and sultry with a bit of edge. Rich berry lipsticks are ideal for a glossy look, creating an intense colour payoff.
DEEP BROWN OR NUDE:
A brown or nude lipstick shade is a great option for those who like to play it safe. This is also the perfect lip colour if you wish to pull off the subtle no-makeup makeup look.
CLASSIC RED
You can never go wrong with a classic and vibrant red. This signature shade suits all complexions and can be worn throughout the year. The red lipstick trend is elegant, refined, stylish and it’s sure to stand out anywhere you wear it.
BOLD BURGUNDY
Inspired by the colour of wine, this elegant, edgy, moody, timeless, sophisticated shade is surprisingly wearable on all skin tones. It's deeply saturated and the perfect way to add depth to your glam look.
ENERGIZING ORANGE
Turn the heat up on your look with this gorgeously bright lipstick shade. It will warm up your complexion and it plays well with other colours. It can transform a simple winter makeup look into a standout look. Swipe it on your lips for an instant mood- lifter.
RICH BERRY
Let your lips do the talking with this fruit-inspired shade. A ripe pick for a winter look that’s vibrant and sultry with a bit of edge. Rich berry lipsticks are ideal for a glossy look, creating an intense colour payoff.
DEEP BROWN OR NUDE:
A brown or nude lipstick shade is a great option for those who like to play it safe. This is also the perfect lip colour if you wish to pull off the subtle no-makeup makeup look.
CLASSIC RED
You can never go wrong with a classic and vibrant red. This signature shade suits all complexions and can be worn throughout the year. The red lipstick trend is elegant, refined, stylish and it’s sure to stand out anywhere you wear it.
