As one of South Africa’s market leaders in promoting health and wellness through healthy food alternatives and sports supplements, Dis-Chem is driven by its ambition to provide a wide range of budget-friendly products.
In keeping with this ongoing drive and ambition, the retail giant has announced the launch of its official Dis-Chem Foods channel. Starting with Instagram and rolling out to YouTube, the channel seeks to make it easier than ever to cook health-conscious meals.
TAPPING INTO EXISTING ROOTS
Dis-Chem’s own inhouse Lifestyle Food brand has already built a community of foodies through its ability to educate its audience on the different food options available and by sharing easy-to-follow recipes.
Following the same train of thought, Dis-Chem Foods seeks to take a more holistic approach to healthful eating. By including a wide range of brands and health foods, the platform will cater to a wider audience and address various dietary needs.
“The idea is to showcase our wide range of products that cater to an even wider assortment of dietary requirements. With all the options available, many people remain unsure about what is on offer and, more importantly, how to use these products,” said Brandon Fairweather, Health Category Marketing Manager at Dis-Chem.
“By launching a dedicated food channel, we are looking to bridge that gap and make healthy living a whole lot easier,” he added.
#MealsMadeEasy, MAKING HEALTHY EATING EASIER
To bring the platform into the Dis-Chem fold, a monthly #MealsMadeEasy recipe will be shared both in-store and online. Featuring ingredients available in-store and tying into monthly discount deals, it is sure to make home cooking easier than ever before.
To keep up with the latest Dis-Chem Foods developments, join the community on Instagram - https://www.instagram.com/dischem_foods/