Introducing Curls in Bloom – a proudly South African natural hair care brand designed specifically for gorgeous kinks, coils, and curls.
Those beautiful curls aren’t called your ‘Crowning Glory’ for nothing and have the power to start a revolution. Curly hair is chutzpah. Curly hair is big fun. Curly hair is beautiful! But to keep your curls glowing, healthy and free from tangles, some extra TLC is needed, especially come spring when we gals with curls need to get in full bloom!
Springtime brings with it a breath of fresh air. So why not revive those gorgeous strands to match the season of renewed life? Bid farewell to winter's protective styling and prepare your locks for the new season with an all-natural, vegan-friendly elixir of ingredients bursting with the magic from Mother Nature.
Introducing Curls in Bloom – a proudly South African natural hair care brand designed for kinks, coils and curls. All Curls in Bloom products boast sustainably sourced vegan-friendly, high-quality ingredients, such as coconut oil, healing shea butter, moisturising castor oil, and a unique blend of nourishing floral waters to deeply wash, treat, cleanse, restore, style, and care for your hair – from root to tip.
The line features 11 products, including Detangle Me! Pre Shampoo!, Shine Me Up! Sulphate-Free Shampoo, Moisture Boost Me! Creamy Conditioner, Restore Me! Deep Penetrating Conditioning Masque!, Treat Me! Tea Tree Scalp Repair and Hairline Serum, Seal Me! Hair & Scalp Sealing Oil, Define Me! Curl Activating Cream!, Soften Me! Leave-In Butter, Hold Me! Anti-Frizz Styling Gel, and even a hair fragrance that delicately scents your runway-ready locs with green apples, lily of the valley and sandalwood. Our Curls In Bloom products are made with love, ethically farmed, free of any silicones, sulphates, parabens, mineral oil and petroleum, colour-safe, effective, and totally unique.
Just like all great hair days start with a great story; Curls in Bloom’s story begins in the foothills of the lush-green Amathola Mountains in the Eastern Cape. Here, a small community of proactive farmers at Qobo Qobo passionately tend the land every morning, harvesting rich indigenous essential oils and miracle-working floral waters. Growing sweet-smelling Rose Geranium, herbaceous Cape Chamomile, and woody Wild Rosemary, these farmers take complete control of crop production from planting to harvesting and distilling.
In light of this, the brand is currently running a Curls in Bloom Scholarship to support young black South African women excelling in tertiary education, equipping them with the necessary entrepreneurial spirit to drive change within themselves and their surrounding community.
Exclusively available at selected Dis‑Chem Pharmacies countrywide, Curls in Bloom is not only the first of its kind in how the brand designs, sources and manufactures its products, but is also dedicated to investing in the upliftment of future generations, specifically within youth spaces.
