10 things you need to know about serum

10 THINGS YOU NEED TO KNOW ABOUT SERUMS

Everyone is talking about serums, but very few people know why they should be including them in their daily routine.

Make a note of these 10 secrets about Serums

  1. DEFINITION: A serum is characterised by its rapid absorption, for penetrating even the deepest layers of the skin, by its non-greasy finish and high concentration of active ingredients.
  2. ACTIVE INGREDIENTS: The high concentration of active ingredients in these products means they are often difficult to formulate; that’s why you should look for products that include few active ingredients in high concentration, for effectiveness.
  3. TEXTURE: It is essential that the texture of the serum is free from oils so it can penetrate even the deepest layers of skin and leave a non-greasy finish that lets you apply a moisturiser or another treatment afterwards.
  4. EFFECTIVENESS: The fundamental added value of serums is that they deliver a higher concentration of active ingredients, allowing us to obtain visible results faster.
  5. TOLERANCE: One problem associated with a high concentration of active ingredients is that it can irritate sensitive skin. However, products like Vichy’s Liftactiv Serum 10 are designed for sensitive skin.
  6. PLEASURE: It’s very important that even if the texture is oil-free it doesn’t leave the skin tight but rather velvety, like a second skin.
  7. USAGE: Serums should be applied to clean skin to optimise the penetration of the active ingredients, either alone or before a daily treatment product, but always before.
  8. MASSAGE: The Vichy Institute specialises in studies of the movements used when applying facial treatments and has designed a lifting effect application technique to increase the anti-ageing effects of the serum itself. This consists of applying a drop of the product and distributing it with both hands from the centre of the face outwards, in a sweeping, slightly upwards motion.
  9. AGE: Serums are not exclusively for mature skin. There are different types of serum for different problems: antioxidant, moisturising, nourishing, energising, etc. You can use a serum at any age.
  10. PRICE: We should bear in mind that serums can contain double the amount of active ingredients as a cream, giving better and faster results. This explains why they are sometimes more pricey than a cream. 

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