10 things you need to know about serum


Everyone is talking about serums, but very few people know why they should be including them in their daily routine.

Make a note of these 10 secrets about Serums

  1. DEFINITION: A serum is characterised by its rapid absorption, for penetrating even the deepest layers of the skin, by its non-greasy finish and high concentration of active ingredients.
  2. ACTIVE INGREDIENTS: The high concentration of active ingredients in these products means they are often difficult to formulate; that’s why you should look for products that include few active ingredients in high concentration, for effectiveness.
  3. TEXTURE: It is essential that the texture of the serum is free from oils so it can penetrate even the deepest layers of skin and leave a non-greasy finish that lets you apply a moisturiser or another treatment afterwards.
  4. EFFECTIVENESS: The fundamental added value of serums is that they deliver a higher concentration of active ingredients, allowing us to obtain visible results faster.
  5. TOLERANCE: One problem associated with a high concentration of active ingredients is that it can irritate sensitive skin. However, products like Vichy’s Liftactiv Serum 10 are designed for sensitive skin.
  6. PLEASURE: It’s very important that even if the texture is oil-free it doesn’t leave the skin tight but rather velvety, like a second skin.
  7. USAGE: Serums should be applied to clean skin to optimise the penetration of the active ingredients, either alone or before a daily treatment product, but always before.
  8. MASSAGE: The Vichy Institute specialises in studies of the movements used when applying facial treatments and has designed a lifting effect application technique to increase the anti-ageing effects of the serum itself. This consists of applying a drop of the product and distributing it with both hands from the centre of the face outwards, in a sweeping, slightly upwards motion.
  9. AGE: Serums are not exclusively for mature skin. There are different types of serum for different problems: antioxidant, moisturising, nourishing, energising, etc. You can use a serum at any age.
  10. PRICE: We should bear in mind that serums can contain double the amount of active ingredients as a cream, giving better and faster results. This explains why they are sometimes more pricey than a cream. 

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